My Path to WILD

by Adrienne Jones, LC, MIES

How I got here:

My path into the lighting industry, like many others I know, was completely unexpected.  I started working for a lighting rep at the age of nineteen.  At the time I thought it was just a temporary job while I figured out what I wanted my bachelor’s degree in.  Almost twenty-seven years later, I’m still here and grateful that I stumbled into this wonderfully chaotic field.  The industry is constantly evolving and there are endless things to learn, which for those who know me, that suits me very well!  Along the way I’ve also built lifelong friendships with some incredible people.

What WILD means to me:

WILD represents another level of personal and professional fulfillment for me.  I joined the Seattle Chapter in 2022 and have served as Secretary since January 2025. In just a few years I have met an amazing number of passionate individuals and have witnessed the dedication that goes into creating meaningful programs and events.  I was fortunate to participate in the Mentorship Program last year and am serving on the committee for 2026.  If you have any interest here, I encourage you to participate.  Some of the most meaningful discussions I’ve had were with my cohort last year.  It’s amazing to see women (and allies) uplifting and encouraging one another.

In my spare time:

Apart from my career in lighting, and roles within WILD, I love painting dog portraits. I learned French in my thirties so I am always working to maintain my level.  I’m also halfway towards getting my Master of Science in Construction Management.  It can be a lot to juggle, but as I figured out long ago, women know how to get it done!

Advice for Emerging Professionals:

My advice for emerging professionals would just be to dive in and get involved!  Reach out to your local chapter, and if you don’t have one yet, let us know.  It’s a wonderful opportunity to give back as you grow and expand your network at the same time.  WILD has several programs that could use your voice and support.  Everyone has a superpower to share!

Adrienne Jones

WILD Secretary

Truly Grateful

by Alessa Aguayo, LC, WELL AP

I still remember going to my first WILD event over a decade ago. It was in Philadelphia during Lightfair, I was invited by one of my coworkers and I was really nervous to go. To be honest, I had not had great experiences with women in our industry and couldn’t believe there was a community of welcoming, like minded women. To my surprise, there was and I immediately fell in love with WILD! Working in National Accounts, covering different territories and living in a few different places has allowed me to be attend events for a few different chapters.

While each chapter is different, the feeling is the same – community and camaraderie.

At the time there wasn’t a board and, even if there was, I would have never thought that I would be President. I am currently the only original board member since we formed the WILD International Board in 2021. I started as Director of Outreach then began my four year Presidential track: Vice President (President-Elect) under Kelly Roberts in 2023, President in 2024 and 2025, and then Vice President (Past President-Elect) under Stacey Bello for 2026. All in, I’ll have served over six years on the board – it may be a record but there’s still time for someone to beat it!

My time as President has had its ups and downs, there are challenges with being the leader of a volunteer organization. There are times when the criticism hurts, when you question yourself and when you think what did I get myself into? But overcoming all the hardships made me a stronger person and leader. It taught me so much about myself, about management and working with others. One thing I always say is that I gained so much professional knowledge that I would not have learned at my normal job.

Being President of a multi-national non-profit gave me so much hands on business experience from marketing, accounting, legal and more. The goals I set for myself were to grow our membership in numbers and in chapters and to create a mentorship program. During my Presidency, our membership grew over 150% from 316 members to 809 members. We added many chapters across the US and Canada including: Boston, Spokane and Edmonton. In addition, we added a WILD Mentorship to our Programs offering – this most recent group is nearly 100 participants!

These milestones wouldn’t have possible without the other board members and Mentorship program leaders. I’ve had the opportunity to work with so many amazing women that I wouldn’t have normally crossed paths with. Sure some connections have helped me professional but more importantly, I have made some great friendships and true connections. Through WILD, I can go to almost any lighting event anywhere in the country or world and see a familiar face because of our organization. There’s a sense of community that can’t be explained.

Serving as President of WILD International has lead to so many other opportunities for me as well. I spoke at the Women’s Luncheon at Lightapalooza in 2024 and 2025 about WILD. I was invited to a Girls Inc. Gala in New York City and was invited to speak on a panel to encourage high school students to explore careers in Construction and Lighting. Delta Airlines also invited me to a private event at Yankees Stadium for an event called Women in Male Dominated Fields. I am honored to be included in these events and I believe WILD opened up these doors for me.

While my Presidency is over, my responsibility is not – I will serve 2026 as Vice President.

I’m so excited to see Stacey take over, she is already doing great things! In addition to supporting her, I will be running a call for volunteers and running elections. We will be filling the Presidential spot, so if you are interested and would like to chat then please let me know.

Serving as President of WILD is a unique opportunity that taught me so much, allowed me to meet so many great women and opened so many doors. I am truly grateful to have served as President and have such a rewarding experience. I would love to speak to anyone that is interested in serving on the Board.

Stay Wild,

Lift as you Climb

by Stacey Teresa Bello

When Kelly first approached me about running for WILD Int’l President, my first thought was – “Why me?”. Self-doubt as a professional, first-generation woman in the industry is not foreign to me. But the truth is, I have for a very long time felt a deep sense of purpose toward furthering the advancement and visibility of women in our industry.

Over the course of the last year, I have been thinking hard about what could be next for WILD and how I can help to continue our growth and reach. I’m not sure that I have all of the answers, but I do have a spreadsheet of ideas; never underestimate a woman with a plan! My hope is that implementing these ideas will help to continue the mission of creating opportunity for women in this industry to be seen, heard and supported at every tier of their professional lives.

I truly feel that it is through community that our self-doubt begins to quiet, as the people around us become a mirror reflecting who we are and magnifying what we are capable of accomplishing. Together, we can accomplish more than we ever could alone. Without the support of our members, allies and sponsors who continue to support WILD’s mission, none of this would be possible. 

As a cornerstone of our community, WILD amplifies underrepresented voices and brings a sense of belonging to many in the industry. I believe that there are even more possibilities for growth – and that carrying on our mission is vital to the continued advancement of our industry.

For those who may be new to WILD or are looking for an opportunity to broaden your network and enhance your interpersonal skills, reach out. We are available and in need of volunteers like you who made this organization what it has become today. Let’s see what we can do next.


What We’ve Built, Together

by Lois I. Hutchinson

It’s hard to let go.

Serving on the WILD Board has been one of the most fulfilling experiences of my career, and stepping away feels a bit like when Mad Men ended: loss, nostalgia, and gratitude all together. But I know the WILD story will continue, and I’m very proud of what we’ve built.

I’ll miss being “on the inside,” but I’m excited to see Nastassia Ortiz bring her creativity and energy to the Board. She represents everything that keeps WILD growing and glowing.

We are an equity organization

I’ve been attending informal WILD events for decades, with about 9 years in leadership and board service. When I look back, it isn’t the meetings, events, spreadsheets, or graphics: it’s what we built and how we built it.

From the start, WILD’s foundation has been rooted in equity, and not just for women. We built it into our structure, creating a leadership model that depends on the Chapter Liaisons for shared decision-making and accountability. Principles of equity shaped every conversation about bylaws, program design, participation, and partnerships.

As Programs Chair, I’ve had the privilege of nurturing four programs, each addressing a different kind of growth. The amazing women leading these efforts found their rhythm in different ways and at different times. As a group, they reflect the full range of what WILD stands for: supporting the whole person, not just the professional.

Lamplighter offers members valuable resources on sexual harassment and bullying awareness and prevention. It’s a heavy topic, but avoiding it is not an option.

PRG+ opened space for “conversations” during COVID and continues to seek transparency from employers on issues that too often remain afterthoughts. It’s empowering simply to say, “You’re not alone.” Lamplighter offers members valuable resources on sexual harassment and bullying awareness and prevention. It’s a heavy topic, but avoiding it is not an option. The DEIR Committee has shifted to collaborating with allied advocacy organizations. Holding space for other marginalized professionals is just about the WILD-est thing we do. 

As WILD grows, sustaining our momentum will take more than goodwill. Leadership provides the structure, continuity, and care that turn volunteer energy into lasting strength. WILD will need to invest in the framework that helps chapters and programs thrive year after year.

There’s power in partnership

None of this happens in isolation. We learned early on, and keep learning every day, that we don’t have to reinvent the wheel. Collaborating with groups like local IES sections, NACLIQ, NOMA, IALD, and Equity in Light expands both our reach and our resources. When we share responsibilities across the lighting professions, the whole industry moves forward.

And then there’s Mentorship: the program that truly took flight. I had just about given up finding leadership for this committee when the Sara(h)s stepped forward. (Thank you, Sarah Richter and Sara Schonour!) We started with a small pilot in 2023 and designed it to be peer-to-peer, because every lighting professional has something to teach and something to learn.

The testimonials from generous participants have been profoundly moving: stories of confidence gained, goals clarified, and friendships formed across time zones and career stages. With the next cycle beginning, we’re looking at 100 participants in 2026. Every application represents someone raising her hand to connect, share, and lift others up.

The multiplier effect

These programs, and the relationships behind them, prove the efficacy of collective efforts. WILD isn’t powered by individuals; it runs on people who raise their hands and work together to build something remarkable. 

Yes, it’s hard to let go. But it’s easier when you feel proud. As I step back from leadership, I remain an active member. WILD has empowered me to learn and love and lead in ways I never expected. And I know I’ve empowered others in turn. It’s not linear, it’s exponential.

Let’s call it the “empowerment multiplier.” In WILD, the mentee becomes a mentor/leader. The participant is encouraged to organize a group. A young person finds their voice and uses it to open doors for others. The introvert becomes an advocate for many. In fact, it’s logarithmic. 

That’s a stellar, immeasurable ROI. The work never ends, but the impact keeps expanding. Welcome, Nastassia. And to everyone considering raising your hand: Work together. Empower yourself. Empower others. And just watch what happens.


Program Update: Mentorship

The WILD Mentorship Committee is so excited to have reached our goal of 100 applicants.

We think we can accommodate everyone, so applicants should keep an eye out for communication about their assigned cohort and “Save the Date” for the Kickoff meetings which will be consist of two sessions that participants need only attend one). Participants will be able to choose from one at noon and the other at 3:00 pm ET.


BECOME A LIAISON! 

Mentorship is still seeking cohort liaisons for organizing and monitoring individual cohorts and reporting back to the Mentorship Committee. A relatively light life about 3 hrs per month.  If you’re available, please reach out to us mentorship@womeninlightinganddesign.org

WILD Mentorship: Connecting Peer-to-Peer

WILD mentorship promo-graphic

Juliana Ruffalo headshot - photo

“Female colleagues at every stage of their careers stand ready and willing to support one another.”

Juliana Ruffalo,
Senior Sales at Visual Interest

” My strongest takeaway from the WILD Mentorship program was the group of women in my cohort: four professionals hailing from different regions and different facets of the lighting industry. These women have become more than colleagues: they are resources, cheerleaders, advocates, and friends who will continue to shape my career as long as I am part of this profession. I have to admit, I was surprised by the overall experience and the friendships made.”

I had never done anything like this before, but my experience encapsulates the purpose of the WILD Mentorship program: creating a structured space where professionals can learn directly from one another. I was originally expecting a traditional mentor-mentee model, where a veteran professional guides a junior colleague. But WILD has adopted peer-to-peer mentorship. This format allowed the four of us to share experiences, and it turns out people at different stages of their careers often face similar challenges. We were mostly mid-career professionals – some undergoing transitions in our careers. (For instance, I recently started dedicating more time to mentoring junior sales persons at my firm.) Every one of us brought valuable insights; optimally exchanged in an open, confidential setting.

Understanding peer-to-peer mentorship 

Peer-to-peer mentorship is not unique to lighting. It is a well-established model practiced in professional development across many industries. Instead of the mentor giving and the mentee receiving, everyone in the group takes turns sharing experiences and resources, asking questions, and offering advice.

” It’s important for participants to turn off or set aside any distractions for the devoted mentoring hour, so they can fully benefit from not only being a teacher, but also a deep-listening learner. This approach creates space for intergenerational learning. Younger professionals bring new ways of thinking about communication, evolving workplace expectations, and emerging technologies. A mid-career designer transitioning to management may gain insight from a veteran manufacturers rep. Or a regional sales manager may learn from a daily Revit user.”

At any stage of your career you have lessons learned (often the hard way) from navigating projects, clients, career transitions, and our complex supply chain. It was my hope in being open and honest with my group that they could benefit from my hard-earned lessons.

Structure

In the WILD Mentorship program, participants are placed in small cohorts of four to six professionals that meet online twice a month: a commitment of about 3 hrs a month. As a full-time employee and a busy mom of two, this originally sounded like a lot, but I quickly realized, you will likely only need to lead or prepare for every fifth or sixth meeting. For the rest, you’re listening to individuals you learn to respect. 

Each group is intentionally composed of people from different regions (so you’re likely not matched with your boss or client) and different sectors of the industry. We spanned all four time zones, so finding a time that worked for everyone is a challenge. Friday afternoon (1:00 pm Mountain) worked well for us. For me, it felt like a good departure from day-to-day tasks to focus on broader career and self-improvement issues. As an initial icebreaker, we all did a personality assessment (HIGH5), which turned out to be useful for my sales team as well.

Six months seems to be a sweet spot where trust builds gradually. Meeting twice a month consistently helps groups move beyond surface-level introductions into deeper discussions, and allows for flexibility with busy schedules should any sessions need to be adjusted. The online format makes participation accessible no matter where you live or work. And the small group size ensures everyone has the opportunity to engage and to lead.

What makes it successful?

  • Equality of roles: There is no single mentor. Everyone contributes knowledge and receives support.
  • Structured cadence: Though scheduling can be challenging, twice-monthly 1-hour meetings provide consistency without overwhelming commitment. 
  • Diversity of perspectives: Cohorts are designed to include different disciplines and regions, broadening conversations.
  • Resiliency: The small-group format minimizes the risk of a single unsuccessful mentor-mentee match, ensuring deep connections through sharing and commitment.
  • Flexibility in topics: Conversations move beyond technical issues into leadership, self-empowerment, workplace culture, career changes, and other (sometimes surprising) topics.
  • Safe space: Repeated interaction within a small group builds trust and encourages honest dialogue, especially knowing that what’s mentioned in the cohort, stays in the cohort.

” I loved that our cohort explored topics both in and outside of lighting, and I am so grateful to the women in my cohort. They were easy to talk to, understanding, and, most of all, inspiring with their drive to continue to learn and collaborate! Their different perspectives, approaches, challenges, and successes gave me new insight into the possible directions a career in lighting may lead.”

Lasting benefits

The benefits of peer-to-peer mentorship will extend far beyond the six months of scheduled meetings. Though my cohort will not continue to meet monthly, we will keep in touch and hope to meet in-person at a trade show or industry event in the future. Exposure to different parts of the industry brought insights and perspectives I may never have encountered in my work as a manufacturers representative. Instead of adding one mentor to my network, I’ve established several peers as future resources and soundingboards.

“Hearing how others have faced similar challenges (successfully or not so much) made me realize I am not alone and prompted me to look for solutions in places I may not have considered otherwise. My peers provided valuable tools, and we encouraged each other to pursue opportunities as they presented themselves. Sharing our own experiences boosted our mental health/wellbeing, as well as our confidence.  I can’t speak for everyone, but I better appreciate the value of my existing knowledge and skills.”

The lighting industry can be known as a lifetime sentence. While roles may shift – from designer to manufacturer to rep to educator – individuals often remain connected to the field for decades. Strengthening peer networks early and mid-career helps professionals, especially women, envision a sustainable and rewarding future here. Retention is one of WILD’s core goals, and Mentorship plays an important role. Female colleagues at every stage of their careers stand ready and willing to support one another.

WILD Mentorship Builds Momentum: Applications Open October 2025

Roadmap for WILD 2026 mentorship program timeline - graphic

Women in Lighting + Design (WILD) is lighting the way to a more balanced, equitable, and diverse industry with its groundbreaking Mentorship Program, returning in January 2026 for its second formal cohort. Applications open this October.

Launched as a pilot in June 2023, the program reimagines traditional mentorship by breaking away from one-to-one models. Instead, WILD connects members across career stages in peer-to-peer group cohorts that foster shared learning, mutual support, and professional growth. After a successful first formal launch in 2024, the program is scaling up once again to meet strong industry demand.

A New Model for Mentorship

The WILD Mentorship Program is not business-as-usual. The first round brought together 13 diverse cohorts of 4–6 members each, blending lighting designers, manufacturers, sales agents, educators, and more. This cross-pollination created space for both emerging professionals and industry veterans to step into the dual role of mentor and mentee, forming lasting professional and personal connections.

Why It Matters

Impact and Praise from Participants

Mentorship is a proven driver of advancement and retention—yet only 37% of women professionals report having a mentor. WILD is closing that gap, providing women in lighting and their allies with a community of opportunity and support. The program now stands alongside WILD’s other national initiatives—the DEIR Committee, Lamplighter Coalition, and Parent Resource Group—all of which collectively serve 26 chapters nationwide.

Demand for the inaugural round was overwhelming, with 80+ applications received in the open call for participation. Participants described the program as enriching and career-shaping:

“I am grateful to the women in my cohort.  They were easy to talk to, understanding, and most of all inspiring with their drive to continue to learn and collaborate!”  said Juliana Ruffalo, Specification Sales Agent, Denver, CO.

“It felt incredible to both give and receive insight,” said Mary Hollenbaugh, Sales Director, Acuity Brands.

“This program gave me the community I was looking for,” said Carrie Walker, lighting designer, Atlanta, GA.

The mentorship format’s mix of structure, flexibility, and inclusivity proved transformative for participants at every career stage.

Looking Ahead

The upcoming second cohort will continue WILD’s emphasis on collaboration, accountability, and inclusivity while expanding to new formats—such as smaller groups for students and emerging professionals, industry roundtables addressing today’s most pressing topics, and “fireside chats” getting to know leaders in the field.

Ultimately, the WILD Mentorship Program is about more than mentorship—it’s about building a stronger, more resilient industry by cultivating diverse talent and empowering the next generation of leaders.

Applications Open

October 15

For more information on the program and its success to date, check out the WILD Mentorship webpage or read the LD+A article by Mentorship Program Chairs Sara Schonour and Sarah Richter.

Nominate Leaders for WILD: Positions Open Now!

WILD is a volunteer run organization using the power of collected experience and action to drive change. See what positions are available to serve on the Board of Directors and what past Chair’s can share about their experience and time serving.

  • Outreach Chair
  • Programming Chair
  • Membership Chair

Nominations are open August 18th – September 12th

Continue reading Nominate Leaders for WILD: Positions Open Now!

Cross-Curricular Learning: Our First Fireside Chat

On June 3, WILD convened its very first Fireside Chat webinar/online event that underscored how passion – rather than higher education – can found lighting career. Writer, editor, and advocate Lois I. Hutchinson and social justice–major–turned–sales leader Alessa Aguyao shared their unvarnished reflections on personal priorities, career accelerators, and (of course) navigating bias. We’ve stitched together some highlights, but the full conversation lives on YouTube

Lois never planned a career in lighting. Fresh out of journalism school with a technical bent, she answered a New York Times ad for LD+A magazine – “the height of the magazine industry,” she recalled – and discovered a world of optics, ergonomics, electricity, and control systems (4:30). Over eight years at the IES, she rose from assistant editor to editor, shepherding volunteer-authors through the manuscript-to-publication process, producing clear, accessible content. “I speak Engineer,” she joked.

How did she learn lighting? “I read LD+A four times a month for seven years. If I didn’t understand it, we had to recast it to where everyone would understand it.” Behind the scenes she guided LD+A into the digital age. 

WILD – Brighter Together

Alessa’s entree to lighting was equally circuitous. A chemistry major turned social-justice advocate at Arizona State University, she needed a change. So she loaded up the truck and she moved to Beverly… “I just wanted to get out of Arizona,” she admits. She landed a job at an LED retrofit company in Los Angeles, igniting a 15-year journey that led today to Director of Sales for Lumenwerx in New York and President of WILD’s international board.

A sense of mission

What keeps the spark alive? Alessa traces her devotion to sustainability back to rural Arizona and remembers seeing Fern Gully, brokenhearted at 4 or 5 years old. “Since then I’ve just always cared about the planet and the environment.” Initially, the LED story was about energy efficiency but at Lumenwerx she’s on the Sustainability Committee, where they see through the lens of cradle to grave and embodied carbon.

Lois describes juggling a triangle of work, life, and volunteer roles. She’s invested countless hours in personal and professional nonprofits; for instance, helping found organizations like WILD, its LA Chapter, and the LA Lighting Speakers Bureau. But she found that those commitments also feed her. She mentioned being introduced to WILD by tending bar at an early, informal event, and meeting everyone. Volunteering, particularly mentorship, is her happy place: “I help someone out and I’m dancing around my kitchen that morning.” 

Under Alessa’s presidency, WILD’s first official mentorship cohort swelled to nearly 80 participants. Neither Lois or Alessa had mentors available at key inflection points in their careers. That’s why Alessa beams when she recounts hearing WILD Mentorship cohort participants describe how the program helped with new opportunities and professional connections. “I love the fact that it’s peer-to-peer. It’s unique,” Alessa said. She went on to describe how volunteering with WILD has expanded her own network and professional skill sets.

Unfortunately, bias still surfaces. Both women have learned a simple reframing: let results speak louder than stereotypes. Lois describes herself as a lifelong learner who evolves along with changing technologies. Alessa, meanwhile, faces clients who demand technical answers from men. Rather than push back, “I let my work speak for itself,” she said.

As the webinar wrapped, both dropped some hard-earned advice. Lois offered, “Don’t reinvent the wheel.” Building on others’ lessons accelerates your own growth. “Iterate and reflect.” Alessa wants you to trust your gut: “Women have that special gift, so always trust your intuition.

Again, both full-length interviews are online now.  You’ll hear more confessions, work to bridge lighting technology and design, and lots more on WILD’s evolution and where we’re going. There’s a rundown on the Mentorship program, in general. And in their interviewer roles, WILD Mentorship Committee Co-Chairs Sarah Ricter and Sara Schonour share some of their own views and experience. Let us know what you think.  If you know professionals you think we all should know better, let us know at programs@womeninlightinganddesign.org and reference Fireside Chats.

And if you know anyone who could maybe benefit from some open-hearted connection with lighting colleagues around the country, applications for the 2026 cohorts open in the fall.