When Kelly first approached me about running for WILD Int’l President, my first thought was – “Why me?”. Self-doubt as a professional, first-generation woman in the industry is not foreign to me. But the truth is, I have for a very long time felt a deep sense of purpose toward furthering the advancement and visibility of women in our industry.
Over the course of the last year, I have been thinking hard about what could be next for WILD and how I can help to continue our growth and reach. I’m not sure that I have all of the answers, but I do have a spreadsheet of ideas; never underestimate a woman with a plan! My hope is that implementing these ideas will help to continue the mission of creating opportunity for women in this industry to be seen, heard and supported at every tier of their professional lives.
I truly feel that it is through community that our self-doubt begins to quiet, as the people around us become a mirror reflecting who we are and magnifying what we are capable of accomplishing. Together, we can accomplish more than we ever could alone. Without the support of our members, allies and sponsors who continue to support WILD’s mission, none of this would be possible.
As a cornerstone of our community, WILD amplifies underrepresented voices and brings a sense of belonging to many in the industry. I believe that there are even more possibilities for growth – and that carrying on our mission is vital to the continued advancement of our industry.
For those who may be new to WILD or are looking for an opportunity to broaden your network and enhance your interpersonal skills, reach out. We are available and in need of volunteers like you who made this organization what it has become today. Let’s see what we can do next.
Member Feature: BARBARA MARANHAO is an Eastern Regional Sales Manager at Feelux Lighting. She is an active member of the WILD New Jersey chapter. Originally from Brazil , she moved to the USA in 2016. Learning to navigate another culture and language helped her with flexibility and empathy.
Take a look at what activities keep her busy “AFTER HOURS“…
MADE is a craft fair I participate every year.
I always come with something different: photography, watercolor, collage.
Barbara is also very active in dancing and photography! Spreading light where ever she goes.
Want to be featured in what inspires you after hours? Please share with us!
Serving on the WILD Board has been one of the most fulfilling experiences of my career, and stepping away feels a bit like when Mad Men ended: loss, nostalgia, and gratitude all together. But I know the WILD story will continue, and I’m very proud of what we’ve built.
I’ll miss being “on the inside,” but I’m excited to see Nastassia Ortiz bring her creativity and energy to the Board. She represents everything that keeps WILD growing and glowing.
We are an equity organization
I’ve been attending informal WILD events for decades, with about 9 years in leadership and board service. When I look back, it isn’t the meetings, events, spreadsheets, or graphics: it’s what we built and how we built it.
From the start, WILD’s foundation has been rooted in equity, and not just for women. We built it into our structure, creating a leadership model that depends on the Chapter Liaisons for shared decision-making and accountability. Principles of equity shaped every conversation about bylaws, program design, participation, and partnerships.
As Programs Chair, I’ve had the privilege of nurturing four programs, each addressing a different kind of growth. The amazing women leading these efforts found their rhythm in different ways and at different times. As a group, they reflect the full range of what WILD stands for: supporting the whole person, not just the professional.
Lamplighter offers members valuable resources on sexual harassment and bullying awareness and prevention. It’s a heavy topic, but avoiding it is not an option.
PRG+ opened space for “conversations” during COVID and continues to seek transparency from employers on issues that too often remain afterthoughts. It’s empowering simply to say, “You’re not alone.” Lamplighter offers members valuable resources on sexual harassment and bullying awareness and prevention. It’s a heavy topic, but avoiding it is not an option. The DEIR Committee has shifted to collaborating with allied advocacy organizations. Holding space for other marginalized professionals is just about the WILD-est thing we do.
As WILD grows, sustaining our momentum will take more than goodwill. Leadership provides the structure, continuity, and care that turn volunteer energy into lasting strength. WILD will need to invest in the framework that helps chapters and programs thrive year after year.
There’s power in partnership
None of this happens in isolation. We learned early on, and keep learning every day, that we don’t have to reinvent the wheel. Collaborating with groups like local IES sections, NACLIQ, NOMA, IALD, and Equity in Light expands both our reach and our resources. When we share responsibilities across the lighting professions, the whole industry moves forward.
And then there’s Mentorship: the program that truly took flight. I had just about given up finding leadership for this committee when the Sara(h)s stepped forward. (Thank you, Sarah Richter and Sara Schonour!) We started with a small pilot in 2023 and designed it to be peer-to-peer, because every lighting professional has something to teach and something to learn.
The testimonials from generous participants have been profoundly moving: stories of confidence gained, goals clarified, and friendships formed across time zones and career stages. With the next cycle beginning, we’re looking at 100 participants in 2026. Every application represents someone raising her hand to connect, share, and lift others up.
The multiplier effect
These programs, and the relationships behind them, prove the efficacy of collective efforts. WILD isn’t powered by individuals; it runs on people who raise their hands and work together to build something remarkable.
Yes, it’s hard to let go. But it’s easier when you feel proud. As I step back from leadership, I remain an active member. WILD has empowered me to learn and love and lead in ways I never expected. And I know I’ve empowered others in turn. It’s not linear, it’s exponential.
Let’s call it the “empowerment multiplier.” In WILD, the mentee becomes a mentor/leader. The participant is encouraged to organize a group. A young person finds their voice and uses it to open doors for others. The introvert becomes an advocate for many. In fact, it’s logarithmic.
That’s a stellar, immeasurable ROI. The work never ends, but the impact keeps expanding. Welcome, Nastassia. And to everyone considering raising your hand: Work together. Empower yourself. Empower others. And just watch what happens.
As the eldest in my family and the first to attend college in the U.S., National First-Generation Day holds deep personal meaning for me. It represents resilience, determination, and the power of breaking generational cycles.
National First Generation Day is on November 8, 2025. The day is dedicated to celebrating the achievements and resilience of first-generation college students, faculty, and staff. It also commemorates the signing of the Higher Education Act of 1965, which expanded access to college for low-income and first-generation students.
This day is a reminder of the sacrifices my family made and the strength it took to navigate unfamiliar systems without a roadmap. It symbolizes not just my journey, but the hopes and dreams of those who came before me—and the legacy I’m helping to build for those who will come after.
Being a first-generation woman in the lighting and design industry makes this even more significant. It means showing up with pride, paving the way for others, and proving that you don’t have to have a traditional path to make an impact.
Member Feature: Andrea (Andi) Hunt is a Project Manager at JC Wright Lighting Sales in Spokane, Washington.
Andi is involved in our Spokane chapter. Take a look at what activity keeps her energy burning “AFTER HOURS“…
I am part of a professional belly dance troupe called Wild Alchemy. We dance “Fat Chance” style Belly dance. I also teach this style. I am also learning sword dancing and do some fire dancing and fire eating. I am a huge reader and I love to crochet.
Orgullo Latino There is something to say about being a Latina.
I was brought up by humble immigrant parents who came to the US seeking amnesty in the early 80s; El Salvador was amid a civil war. I applaud them for wanting more and risking it all for a better life. As a child, the US was an exciting new world but with a language I quickly had to learn. As la hija mayor I was my own motivator and learned how to be a servant leader. Micultura shaped me and made me who I am today.
“Latinas are considered to be fierce, and we are!”
With fierce determination, I served as a medic in the US Army. Our culture teaches us that it takes a village to get something done and care for others we love. Orgullo comes within even when things are not easy, and you still plow through it. That is what I had to do to become a first-generation college graduate. As a bi-lingual Latina, I want to inspire and speak on behalf of mi familia. We have great faith, heart, love and not to mention good food and music.
Through my 16 years in the Lighting industry, I’ve had many mentors and great leaders who’ve embraced me for me and what I bring to the business. Yes, my Spanglish comes out sometimes but it’s who I am.
To all Latinx coming into the business-
“Be a leader who understands hard work and perseverance. Remember that failures and obstacles are part of life. It’s how you face them that matters. Just ask your Abuelita!”
Great leaders strive to make a difference in the community through the work they put in and leading by example.
Member Feature: Juliana Ejsmont (LC), is a lighting specialist with Leviton Lighting – Birchwood | Intense | Contech.
Juliana has been a member and involved in our Seattle and Chicago chapters. Take a look at what activity keeps Juliana focused “AFTER HOURS“…
Outside of my day-to-day career, I love incorporating lighting, architecture, and art into nearly everything I do. Photography has been a passion since I was young. I bought my first DSLR at 18, which sparked my interest in Adobe programs and digital art. Over the years I’ve explored so many forms of technological art just for fun, even autoCAD and AGi32. I also played in a concert band up until just a few years ago. I won’t reveal exactly what since guessing what people play is one of my favorite games. Concerts, museums, yoga, massages, cooking, fashion, antiques, flowers, nature, and just general exploring are all my kind of self care.
More recently, I’ve taken up stained glass, a craft I grew up watching my father do, and it’s been meaningful to carry his legacy forwardin both my professional and personal life. My mom would never call herself an artist, but my lifelong love of crafts definitely comes from her.
Growing up in a family business, lighting is heavily intertwined in my life. Despite having a degree in forensic psychology, I feel grateful every day for the path I’m on. Lighting truly touches everything I do.
Jennifer Pierce | Principal, Boston Light Source | Boston Chapter Member
I never planned to end up in the lighting industry, but fate (and a well-timed newspaper ad) had other ideas. Back in the day, I was studying criminal justice, convinced I would one day be an FBI agent. I had this clear vision of myself wearing a suit, running around solving crimes, and making a difference. But as life often does, it threw a curveball my way. As a young mom balancing school and the need for a steady income, I took a customer service job at an electrical distributor, thinking it would be a temporary gig. Little did I know, what started as a job would soon evolve into a passion-fueled career, one that’s spanned over 20 years, and counting.
Honestly, I had no idea what I was getting into. I was just trying to make ends meet while juggling school and the early surprise of motherhood. But I quickly discovered I loved helping people. And as I learned more about lighting, energy, and the complex problem-solving behind it all, I found myself more and more invested. I kept asking questions, getting my hands dirty, learning everything I could and before I knew it, I was hooked.
Since 2011, I’ve been with Boston Light Source, where I now serve as Principal. Over the years, I’ve had the opportunity to work on both the distribution and contracting sides of the business. That well-rounded experience has given me a unique perspective and a ton of heart that I pour into every project. Whether I’m a part of creative specification driven solutions or mentoring the next generation of lighting professionals. I’m proud of the role we all play in shaping the way people experience space through light.
I truly believe that lighting is so much more than just selecting fixtures. It’s about how people feel, how they move, how they connect in a space. What we do impacts people in ways we don’t always see, and that’s what makes this industry so rewarding.
The road to leadership, however, hasn’t been without its challenges. Navigating a traditionally male dominated industry while raising a child on my own wasn’t easy. It required a lot of resilience, adaptability, and sometimes a stubborn belief in my own value. But I’m proud of how far I’ve come, and honestly, the rewards make it all worth it. One of the most meaningful parts of my role today is being able to support others, especially young women, so they can harness their voice and claim their place in the industry.
I’m incredibly grateful to be part of the WILD Boston Chapter. I’ve been a member since it reignited in 2023, and my favorite event so far has been our post Boston Lights Expo mixer. The energy in that room was electric, literally and figuratively! It was so inspiring to connect with like-minded allies, all committed to pushing the industry forward. The support and camaraderie were undeniable, and I left feeling absolutely energized. I am looking forward to continuing to contribute to the organization in meaningful ways as we grow.
Outside of work, I’m a busy and fulfilled mom of two, an enthusiastic home cook who loves experimenting with healthy, tasty meals, and someone who enjoys getting in a good workout or hitting the slopes in the winter months. My personal life is full of adventure, movement, and plenty of learning. Whether I’m in the kitchen, exploring new destinations, or in the workplace, I try to bring the same energy: stay curious, stay grounded, and always lift others up along the way.
I have to say, I feel so lucky to be where I am. My journey into the lighting industry wasn’t planned, but it’s been exactly where I was meant to be. And if there’s one thing I’ve learned, it’s that sometimes the most unexpected paths lead to the most fulfilling destinations. Accidents can truly be your chance at purpose. With heart, hustle, and a little humor, anything is possible.
I’m beyond thankful to be asked to share my story here and to be part of an organization like WILD, where women in lighting get to connect, inspire, and grow. One of the greatest gifts this journey has given me, beyond the career, the lessons, and the impact, is the meaningful, lifelong friendships I’ve made along the way. These connections have been a constant source of strength, laughter, and inspiration, and they remind me every day why community matters.
Thanks for taking the time to read a little bit about my journey. I look forward to hearing all of yours! Here’s to cherishing the unexpected, to the friendships that carry us forward, and to lighting the way for others!
WILD is a volunteer run organization using the power of collected experience and action to drive change. See what positions are available to serve on the Board of Directors and what past Chair’s can share about their experience and time serving.
Getting asked about your career upon meeting someone for the first time is commonplace. Typically, a look of confusion and curiosity crosses someone’s face when I explain my job as an Architectural Lighting Designer. The canned “elevator pitch” explaining my role in the world of design is routine now, but it becomes more nuanced with each passing year.
During my undergraduate degree, I had the opportunity to work side by side with Richard Renfro, Sarah Randall, and Eileen Pierce. They taught me about light through hands on experience rather than textbooks. Much of that learning took place in the field or in the mockup room—late nights focusing lights in museums, seeing how each fixture was so much more than a mark on a drawing, and how every beam of light worked together to tell the story of a collection.
I’ve always been fascinated by visual structure and patterning. Whether behind the lens of my camera or bent over a jigsaw puzzle for hours, I never tire of noticing subtle shifts in color and form. The rush comes when you find just the right mix of light, texture, and shape. Those over night site visits and long hours in front of the computer scratched exactly the right itch—and confirmed that this was the career for me.
Many years later, I served as Lighting Design Project Manager for the Halls of Gems and Minerals at the American Museum of Natural History. As one of my first major exhibition projects, I knew I would again be learning through experience. Over five years, I absorbed everything I could from the curatorial staff—how critical light is to understanding gem and mineral structures—and layered it with my previous knowledge of architectural lighting. My incredible team and I conducted full-scale mockups and tested every potential light source until we found one that could render each specimen authentically. Studying the unique optical properties of minerals and their interactions with light, I found myself captivated by the minutiae and how the smallest of details made their impact on the bigger picture.
The gemstone education became the foundation for my most recent work: traveling the world to illuminate gemstones for high jewelry events. Between my regular architectural projects, I’ve had the pleasure of becoming an expert in jewelry and gemstone lighting. Working directly with some of the world’s most renowned gemologists, I continue to learn through experience. Each specimen is unique and reacts to light in its own way. I’ve learned the subtle color differences between Colombian emeralds and those from Zambia plus how a stone’s cut and positioning affect its brilliance. I’ve spent countless hours discussing gemstone formation, the composition of each bespoke piece, and the story each jeweler wants to share with their audience. While my role is to introduce artificial light to best showcase these extraordinary pieces, every onsite interaction becomes a new lesson—one that builds on the previous things I have learned and shapes the next showcase.
Just as we layer architectural light, every project I take on is another layer and continuation of my education. Years spent in the field, time at mockups and conversing with industry experts have taught me that lighting design is as much about adaptability as it is about technical skill. The subtle interplay between light, material, and environment cannot be fully understand from manual or a layout – it must be experienced. The interaction must be witnessed, tested and refined in real time. As my career advances, the types of projects I work on varies and I am excited to see what I will learn to illuminate next.
Just like my craft, I am adaptable and excited to learn new techniques and skills- each project adds to a foundation of lived experience that continues to shape and elevate my work.
