WILD Mentorship: Connecting Peer-to-Peer

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Juliana Ruffalo headshot - photo

“Female colleagues at every stage of their careers stand ready and willing to support one another.”

Juliana Ruffalo,
Senior Sales at Visual Interest

” My strongest takeaway from the WILD Mentorship program was the group of women in my cohort: four professionals hailing from different regions and different facets of the lighting industry. These women have become more than colleagues: they are resources, cheerleaders, advocates, and friends who will continue to shape my career as long as I am part of this profession. I have to admit, I was surprised by the overall experience and the friendships made.”

I had never done anything like this before, but my experience encapsulates the purpose of the WILD Mentorship program: creating a structured space where professionals can learn directly from one another. I was originally expecting a traditional mentor-mentee model, where a veteran professional guides a junior colleague. But WILD has adopted peer-to-peer mentorship. This format allowed the four of us to share experiences, and it turns out people at different stages of their careers often face similar challenges. We were mostly mid-career professionals – some undergoing transitions in our careers. (For instance, I recently started dedicating more time to mentoring junior sales persons at my firm.) Every one of us brought valuable insights; optimally exchanged in an open, confidential setting.

Understanding peer-to-peer mentorship 

Peer-to-peer mentorship is not unique to lighting. It is a well-established model practiced in professional development across many industries. Instead of the mentor giving and the mentee receiving, everyone in the group takes turns sharing experiences and resources, asking questions, and offering advice.

” It’s important for participants to turn off or set aside any distractions for the devoted mentoring hour, so they can fully benefit from not only being a teacher, but also a deep-listening learner. This approach creates space for intergenerational learning. Younger professionals bring new ways of thinking about communication, evolving workplace expectations, and emerging technologies. A mid-career designer transitioning to management may gain insight from a veteran manufacturers rep. Or a regional sales manager may learn from a daily Revit user.”

At any stage of your career you have lessons learned (often the hard way) from navigating projects, clients, career transitions, and our complex supply chain. It was my hope in being open and honest with my group that they could benefit from my hard-earned lessons.

Structure

In the WILD Mentorship program, participants are placed in small cohorts of four to six professionals that meet online twice a month: a commitment of about 3 hrs a month. As a full-time employee and a busy mom of two, this originally sounded like a lot, but I quickly realized, you will likely only need to lead or prepare for every fifth or sixth meeting. For the rest, you’re listening to individuals you learn to respect. 

Each group is intentionally composed of people from different regions (so you’re likely not matched with your boss or client) and different sectors of the industry. We spanned all four time zones, so finding a time that worked for everyone is a challenge. Friday afternoon (1:00 pm Mountain) worked well for us. For me, it felt like a good departure from day-to-day tasks to focus on broader career and self-improvement issues. As an initial icebreaker, we all did a personality assessment (HIGH5), which turned out to be useful for my sales team as well.

Six months seems to be a sweet spot where trust builds gradually. Meeting twice a month consistently helps groups move beyond surface-level introductions into deeper discussions, and allows for flexibility with busy schedules should any sessions need to be adjusted. The online format makes participation accessible no matter where you live or work. And the small group size ensures everyone has the opportunity to engage and to lead.

What makes it successful?

  • Equality of roles: There is no single mentor. Everyone contributes knowledge and receives support.
  • Structured cadence: Though scheduling can be challenging, twice-monthly 1-hour meetings provide consistency without overwhelming commitment. 
  • Diversity of perspectives: Cohorts are designed to include different disciplines and regions, broadening conversations.
  • Resiliency: The small-group format minimizes the risk of a single unsuccessful mentor-mentee match, ensuring deep connections through sharing and commitment.
  • Flexibility in topics: Conversations move beyond technical issues into leadership, self-empowerment, workplace culture, career changes, and other (sometimes surprising) topics.
  • Safe space: Repeated interaction within a small group builds trust and encourages honest dialogue, especially knowing that what’s mentioned in the cohort, stays in the cohort.

” I loved that our cohort explored topics both in and outside of lighting, and I am so grateful to the women in my cohort. They were easy to talk to, understanding, and, most of all, inspiring with their drive to continue to learn and collaborate! Their different perspectives, approaches, challenges, and successes gave me new insight into the possible directions a career in lighting may lead.”

Lasting benefits

The benefits of peer-to-peer mentorship will extend far beyond the six months of scheduled meetings. Though my cohort will not continue to meet monthly, we will keep in touch and hope to meet in-person at a trade show or industry event in the future. Exposure to different parts of the industry brought insights and perspectives I may never have encountered in my work as a manufacturers representative. Instead of adding one mentor to my network, I’ve established several peers as future resources and soundingboards.

“Hearing how others have faced similar challenges (successfully or not so much) made me realize I am not alone and prompted me to look for solutions in places I may not have considered otherwise. My peers provided valuable tools, and we encouraged each other to pursue opportunities as they presented themselves. Sharing our own experiences boosted our mental health/wellbeing, as well as our confidence.  I can’t speak for everyone, but I better appreciate the value of my existing knowledge and skills.”

The lighting industry can be known as a lifetime sentence. While roles may shift – from designer to manufacturer to rep to educator – individuals often remain connected to the field for decades. Strengthening peer networks early and mid-career helps professionals, especially women, envision a sustainable and rewarding future here. Retention is one of WILD’s core goals, and Mentorship plays an important role. Female colleagues at every stage of their careers stand ready and willing to support one another.

A Bright Future for WILD and a Grateful Farewell

As this year comes to a close, I find myself reflecting on my journey with Women in Lighting and Design (WILD), an organization that has been a cornerstone of my professional life for over a decade. What began as a collective of passionate, creative women with a shared vision has grown into a dynamic and influential community. It’s been an honor to contribute to that growth and witness firsthand the remarkable achievements of this organization.

Serving on the Board of Directors, and most recently as Past-President, has been one of the most rewarding chapters of my career. The friendships formed, the challenges overcome, and the goals accomplished together have shaped not only WILD’s trajectory but also my own. This incredible community has provided me with invaluable opportunities for growth and professional development, helping me evolve in ways I never anticipated.

In preparing to step off the Board,  I am incredibly optimistic about the path ahead for WILD. The next generation of WILD leaders is brimming with innovative ideas and a deep sense of purpose. Their vision will undoubtedly bring new opportunities to connect, educate, and advocate for women in lighting and design. I am excited to see how they will expand WILD’s reach and impact, ensuring that our mission resonates far and wide.

As I transition into a supporting role as an active member, I am filled with gratitude. To my fellow Board members, past and present: thank you for your trust, collaboration, and unwavering passion. To our members and supporters: thank you for believing in WILD’s mission and making it the vibrant community it is today. Your efforts remind us all why this work matters and how much can be accomplished when we come together.

The beauty of WILD lies in its resilience and its ability to adapt and grow. Each of us plays a part in that, and I look forward to continuing to support this community in new ways. As we prepare to usher in a new chapter, I encourage everyone to stay engaged, share your voice, and take pride in being part of a movement that champions equality, creativity, and excellence.

Here’s to the future of WILD—may it shine even brighter with the passion and dedication of its new leaders and the ongoing support of this extraordinary community.

Warmly,
Kelly Roberts
Past-President, Women in Lighting and Design

Back to School … with a word from WILD Outreach Chair – Haley Laurence


Like many others in this industry, I discovered my passion for lighting purely by chance. While studying interior design, a required fundamentals of lighting course happened to coincide with visiting an immersive exhibit by artist Olafur Eliasson. I was captivated by Eliasson’s masterful use of light to transform space and alter perception and intrigued by the potential to use light as a medium to shape our experience of the built environment. Returning to my lighting class with newfound enthusiasm, my professor recognized my growing interest and provided me with additional resources to learn more and encouraged me to get involved in the lighting design community. This pivotal moment became instrumental in shaping my career trajectory. Thanks to a spark of inspiration, my professors guidance, and the welcoming atmosphere of the lighting community, I ended up pursuing a master’s degree in illumination design, setting me on the path to becoming a lighting designer.  

My personal experience highlights the importance of early exposure in shaping future lighting leaders and I’m deeply committed to nurturing that spark in the next generation. Through my position as Outreach Chair on the Board of Directors, I’ve had the opportunity to launch WILD’s student outreach initiative this past year, kicking off a successful pilot program with California College of the Arts (CCA). In partnership with educator and WILD member Margo Majewska, we’ve explored ways to utilize the WILD network to foster connections between faculty, students, and industry professionals. One highlight of this collaboration was a tour of the SF Lucifer Lighting showroom for CCA students, made possible by the efforts of WILD Portland and SF chapter leaders Julia Redfern, Maryanne Berger, and Leslie Siegel. The tour was a resounding success, receiving glowing reviews from students and faculty.

We’ve since begun developing partnerships with more lighting and related programs across North America and hope to continue to grow in the future. By curating tailored initiatives for students and forging strong local partnerships through our WILD chapter network, we aim to create a more inclusive and equitable industry, inspiring future generations to pursue careers in lighting.


Building on this momentum, we’re actively seeking volunteers to help us grow in the following areas:

  • Lighting Manufacturers open to hosting tours of showrooms or manufacturing facilities for students to learn about lighting firsthand
  • Lighting Professionals interested in sharing their expertise through participation in guest lectures or student reviews
  • Educators seeking ways to enrich your lighting curriculum
  • Students curious about the world of lighting design and WILD

Contact outreach@womeninlightinganddesign.org to get involved! 


Student outreach is only the first step in this journey, ongoing support and mentorship are equally vital for professional growth. Following the success of the pilot program, WILD is thrilled to expand our peer-to-peer Mentorship Program, aiming to connect women at all stages of their lighting careers and create a safe and supportive space for WILD members to navigate their professional journeys, overcome challenges, and reach their full potential. Join us at the upcoming membership meeting on August 19th to find out more.

In closing, I want to express sincere gratitude to all the volunteers who have made these programs and initiatives possible. Your dedication and passion are instrumental in our mission. And to our student and educator members, welcome to the WILD community! We’re excited to have you join us.

Statement in Support of the Women of Iran

Women in Lighting + Design supports the women and allies in Iran fighting for their rights, fighting against oppression, and showing immense courage in the pursuit of gender equality.

In September, protests erupted across Iran concerning Mahsa Amini, a 22-year-old woman who died under suspicious circumstances while in the custody of Iran’s “morality police.” This group enforces the laws requiring women to cover their head and body. Religious freedom is the choice to wear these garments, repression is requiring it, and oppression is the fear that noncompliance is a death sentence. This enforcement is only one of the many ways that life for Iranians is controlled. The required wearing of the hijab has become a symbol of the totalitarian system controlling the daily lives of the people and more so the women of Iran.

 Mahsa Amini’s tragic death, and the protests that followed, have brought international attention to the oppression and disenfranchisement of women in Iran. After decades of injustice, these women-led protests condemn current practices in Iran and call for an end to the current facist regime. Many women are risking arrest by publicly waving or burning their veils and cutting off their own hair. The demand is that ALL the people of Iran have the right to basic human dignity, political and civic liberty. This message moves across the lines of gender, class, religion or ethnicity, calling for freedom and justice for all people, regardless of those differences. Protests have been met with internet shutdowns, arrests, and violent crackdowns, leaving more than 5,000 protestors, journalists, and activists arrested, hundreds injured, and more than 200 dead.

These protesters are our sisters. As they sacrifice everything in the struggle for dignity, we urge WILD members and the lighting community to support women’s rights in Iran through the following means:

LEARN more about the Iranian protests. Start by watching an explanation of the protest by Al Jazeera English (AJE) correspondent Dorsa Jabbari, and continue with the additional resources found below.

SIGN the Amnesty International petition calling on the United Nations Human Rights Council to end the violence against protestors in Iran.

DONATE to the Iran American Women’s Foundation, a platform for empowerment and networking among Iranian American women, and currently working to bring attention to the Iranian protests and keep this fight for justice in the headlines.

SHARE this information and spread awareness on social media platforms to keep the spotlight on the brave protesters. 

Zan, Zendegi, Azadi   |  Woman, Life, Freedom

#MahsaAmini #IranianWomen #WomenLifeFreedom #StandWithIranianProtesters 


Additional Resources: